“Meta” is — or rather, since trademarking by Facebook, was — an interchangeable prefix used in these chapter titles in just one computer textbook from the 1990s.

‘Meta’ Replacement er… Reinforcement Project*

A.J. Fish
2 min readMar 29, 2022

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Attention programmers: An important part of our shared reality has been seized via trademarking by a corporation. Time is of the essence we fill this void and regain our agency. Join the effort …

In an age when the distinction between “data” and “information”, “data” and “knowledge” is blurred by disinformation actors, it’s crucial we retain, repair and strengthen our shared language for navigating these information spaces. The word “meta” was one such word. It means data that describes data. Example: “37” is data. “Customer_age” is metadata. A customer listed somewhere in a database is 37 years old, most likely.

Call to action: Draft a plan to retain the use of small-m ‘meta’ in our team and workplace conversations. Create ways to communicate ‘meta’ now that Facebook corporation has annexed this word for its own purposes. (Sound like a lot of work to you? Let’s hear your thoughts.)

By trademarking this language, attaching an infinity sign as a logo, Facebook corporation has mutated its meaning. Discuss!

Shared language evolves from shared reality. According to literacy experts, possessing a word to describe a concept or entity lends agency to act with, on, or around such concepts and entities.

What’s our new word, and how do we fend off future language encroachments?

Like language and words, your comments and contributions are invaluable.

What you can do: Do you ever catch the *original* use of “meta” in the wild? Capture it in photos; share, annotate, and generate conversation.

-First amendment champions need your help.-

Sincerely,

AJ

A 2012 Boston Globe column celebrated the stand-alone word “meta”.
The Boston Globe reviewed the play “Full Meta Jacket” in their Feb. 28 2010 arts section.
This excerpt is from a Oct. 3, 2020, Fresno Bee story: “Scary Movies to Match Your Mood” by Katie Walsh
‘Meta’ used in article title in the San Francisco Chronicle’s Datebook section, page 6 on March 27, 2022. This demonstrates it’s part of the common lexicon, to communicate “data which describes data” or “information describing information” after trademarking via Facebook corporation.
‘Meta’ used in an article title on March 27 2022 in the San Francisco Chronicle, Datebook page 6.

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A.J. Fish

A.J. Fish, programmer and writer in San Francisco, explores technology from the outside in.